By Eric Gombrich “Regulatory Affairs,” “Health Canada,” “Medical Device Regulations,” “the FDA;” in most cases, these terms either send shivers up the spine or mean nothing to those unfamiliar with regulatory initiatives in technology. But with the explosion of Apps, sensors, wearables, and other new technologies entering the landscape, regulatory agencies like Health Canada and…
Ruminations
This isn’t ‘The Field of Dreams’
By Eric Gombrich “If you build it, he will come” is the famous line from the 1989 film “Field of Dreams” starring Kevin Costner as farmer Ray Kinsella, and James Earl Jones as Terence Mann, both dreamers of days gone by with a passion for baseball. The premise of the statement is that if Ray…
Sales Comes First in the Development Process
By Eric Gombrich I’ve seen it time and time again in the enterprise or business-to-business (B2B) industry; a new product is developed after significant effort, and it’s time to start selling it. But despite initial “marketing research” done to identify what the market wants in terms of features, what customers are willing to pay, and…
Marketing is to Sales, as _______ is to _________
By Eric Gombrich Have you ever taken a standardized or admission test like the SAT or ACT? Are you like me in that you remember the analogy parts of the test where the pattern goes something along the lines of: Carrot is to Apple, as Car is to _____ A: Steel B: Horse C: Train…