Do you have a great health-tech solution but need help in its commercialization, short or long-term? 

We can help; just ASK.

• • • • FRACTIONAL SALES & MARKETING Need experienced sales & marketing leadership to guide your team, establish enablement for greater efficiency, or support for specific deal management?  We can help.
      • COMMERCIALIZATION STRATEGY  For truly innovative solutions the biggest commercialization challenge is often conveying the value of the solution to the right audience.  Our experience enables us to work with you to define where the real value – and thus opportunity – is within your solution, and for which sub-markets within “healthcare.”  With this properly defined, then and only then are you positioned to be optimally effective in commercializing your product or service.
      • COMMERCIALIZATION TACTICS  Having a great solution, and knowing its value is just the start.  You then need to effectively grab the attention of the right stakeholders to deliver the right message.  We can help develop the best messages, methods, and business models to do just that. Whether it’s developing effective teams and resources to directly sell, or to partner with other organizations, we can help.
      • SALES ENABLEMENT You’ve had early success in selling your innovative solution, but things are slowing.  Do you have a defined sales methodology?  Does it align with your customers’ buying methodology?  Are marketing efforts aligned so they work in harmony, like a hand and a glove?  Are you tracking the right metrics to gauge progress in aggregate, and within each sales opportunity?  If not, we can help.
      • IDEAL CUSTOMER PROFILE (ICP) & MESSAGING  You’re having meetings with who you believe are potential buyers, but nothing seems to come of it.  While the issue could be your packaging, pricing, strategy, or other tactics, it can often times be as simple as your message.  We can help align how you describe what your solution accomplishes for your prospective customer in a way that has immediate benefit to the involved stakeholders.
      • MARKET EXPANSION  Will your solution deliver value and fit in other markets or geographies?  Maybe, maybe not.  How can you best explore the potential and options?  And if there is a fit for your solution in another market, how best can you capitalize on that?  With significant experience in crossing various borders with solutions, we can help with your consideration, strategy, and tactics in terms of crossing borders.
      • PRODUCT-MARKET-FIT & PRODUCT If you’re building your product or service before accurately defining the path to commercial success, key attributes of its value, and the potential regulatory considerations needing to be addressed, you’re risking wasted time and resources.  By integrating the commercial strategy into the product strategy, we can help speed time to commercial success, and reduce capital requirements and time to break-even.
      • INVESTMENT  Considering making an investment in a new technology, within your company or as an outside investor?  Not sure how to assess the risk and reward of the investment based on a lack of understanding of the market and competitive forces you’ll face?  We can help you better understand the market, how the value-proposition of the new product or service might be received and/or stack-up to existing and other competitive forces.

To learn more about the specific types of service we offer, please review our Common Services.

If you have an innovative solution to bring to market, or are considering aligning with other vendors and solutions in the market, we may be able to help.

Please contact us to learn more.