As economic pressures continue to mount on healthcare providers and payers alike, sellers continue to be pressed to demonstrate the impact their solutions will or might have once implemented. Demonstrating what benefits the solution will imbue is a core element of value-based selling. As such sellers commonly develop case studies based on what current clients…
Tag: telehealth
Why do we Struggle to Innovate in Healthcare in Canada?
By Eric Gombrich Canada is an incredible country. We maintain one of the most sought-after standards of living, and an exceptional quality of life. We even have a pretty good healthcare system, regardless of the various rankings based on narrowly-defined criteria. We also have one of the most active and prolific scientific environments in the…
mHealth: It’s all about the ‘P,’ not the ‘M.’
By Eric Gombrich One of the hottest topics in healthcare for the past several years has been ‘mHealth,’ or ‘mobile technology in healthcare.’ Given the proliferation of ‘mobile devices’ in our daily lives, I certainly see how this became an interesting topic to consider. But the buzz about “mHealth” has created an entire category of…
“Telemedicine!” What Do You Mean?
By Eric Gombrich According to numerous studies and reports, the global telemedicine or telehealth markets are poised to expand at double-digit compound annual growth rates for the foreseeable future. I’ve seen predictions suggesting telemedicine will become more than a $38b (US) market by 2022[1]. Having been involved in the evolution of this industry, I don’t…
