By Eric Gombrich My wife and I just returned from seeing To Kill a Mockingbird on Broadway in New York. I can’t rave enough about Aaron Sorkin’s interpretation of the Pulitzer Prize winning Harper Lee classic. Required reading for most US teenagers (and made into a movie staring Gregory Peck in 1962), if you’ve not…
Tag: marketing
Why I can’t Sell Anything
By Eric Gombrich I was recently honored to be asked to serve on a panel at The Thought Leadership on the Sales Profession conference hosted at Stanford University. If you are like me, you were unaware of this conference, likely because it is relatively new, and I believe long overdue (but that’s another topic). This…
This isn’t ‘The Field of Dreams’
By Eric Gombrich “If you build it, he will come” is the famous line from the 1989 film “Field of Dreams” starring Kevin Costner as farmer Ray Kinsella, and James Earl Jones as Terence Mann, both dreamers of days gone by with a passion for baseball. The premise of the statement is that if Ray…
Marketing is to Sales, as _______ is to _________
By Eric Gombrich Have you ever taken a standardized or admission test like the SAT or ACT? Are you like me in that you remember the analogy parts of the test where the pattern goes something along the lines of: Carrot is to Apple, as Car is to _____ A: Steel B: Horse C: Train…