Having recently returned from the HLTH 2022 conference in Las Vegas it became abundantly clear that the term “partnership” is both over-used, and frequently mis-used. This is also something we’ve routinely seen in the engagements we undertake with clients. It may seem like a simple issue of terminology and definition, but we’ve seen how it…
Tag: business development
Great Marketing…Be Careful What You Wish For
By Eric Gombrich A common challenge we encounter with entrepreneurial and early stage companies is a focus on ‘Marketing’ without reciprocal attention being paid to ‘Sales.’ Grant you, this is viewed through the lens of the entrepreneurial venture selling its wares to other organizations, or Business-to-Business (B2B), and not consumer-based sales (B2C). This context is…
Why I can’t Sell Anything
By Eric Gombrich I was recently honored to be asked to serve on a panel at The Thought Leadership on the Sales Profession conference hosted at Stanford University. If you are like me, you were unaware of this conference, likely because it is relatively new, and I believe long overdue (but that’s another topic). This…
